Search engines such as Google are designed to provide results that best satisfy a user’s search query. In order to do this, search engines conduct real-time scans across their vast network of web pages, running sophisticated algorithms in real time to select those webpages which should appear as search results for any given query. Because of this, SEO optimization of your website is crucial if you want people to locate your business online – otherwise they won’t!
Optimizing a website for SEO requires consideration of multiple elements, including content quality and relevance, on-page and off-page optimization, keyword research, link building, technical SEO. Your goal should be to rank higher on search engine result pages (SERPs), so your website receives increased organic traffic from searchers.
Search engine optimization may not appear to be as impressive, but its relevance for modern jobs cannot be overstated. Search engine optimization helps companies get noticed by searchers, drive traffic to their websites, and ultimately achieve their objectives.
Imagine you run a website dedicated to homebuying tips and want it to appear among the first results when people search “home buying tips” into Google. In order to achieve this goal, your site needs to be optimized so search engines understand its contents – including what kind of content would most resonate with homebuying tips searchers. Each search engine evaluates web pages differently but there remain core components of SEO which remain constant across platforms and algorithms.
SEO begins with content. This includes both text and images on a page as well as its HTML code that makes up its structure. Search engines look for keywords within content such as page titles/URLs/headers/meta tags/alt text images as well as internal links on your website that search engines can index.
SEO also involves optimizing a website’s code and server environment, including its mobile-friendliness and accessibility for crawlers and bots. Furthermore, having a fast loading website can have a major effect on its ranking position.
Finally, technical aspects of SEO encompass having a secure site with SSL certification, responsive designs that work across devices and other technical factors. Although this topic can be broad in scope, it’s worth remembering that having a secure site with an SSL certificate has an immense effect on search rankings as search engines favor SSL certificated sites that provide a safer browsing experience to their users. Also worth keeping in mind: having an SSL certificate can have a profound effect on ranking in search results pages and Google rewards responsive designs which work across devices – something responsive websites cannot do.