SEO (search engine optimization) refers to the practice of positioning a website to rank higher organic (non-paid) search results on search engines such as Google, with the aim of driving more visitors and increasing leads or sales from it. SEO involves several tactics, but one fundamental technique involves creating and positioning content which demonstrates value to both consumers and Google algorithms – this can be tricky, but all successful SEO specialists eventually master.
Technical SEO refers to optimizing the structure and code of a website in order to make it accessible by search engines, including optimizing titles, headers, metadata on pages and site speed and accessibility are at optimal levels. Technical SEO also involves auditing for issues that might impede search performance like broken links, duplicate content or server errors that might compromise its search performance – among many others.
Content marketing is the practice of developing and disseminating information that engages, retains and engages target audiences – ultimately driving business goals such as conversions, traffic and authority – by producing useful and engaging material such as blog posts, white papers, social media updates or video. Content marketers aim to produce information that answers a problem while positioning themselves as experts or authorities within their fields.
Link building refers to the process of acquiring links from reliable and relevant websites to your own, which helps boost search engine rankings and boost SEO strategies. Link building can be implemented both on-site and off-site; although time consuming, this strategy should form part of any SEO plan.
Search engine optimization is an ever-evolving industry, so staying informed on current trends and best practices is crucial for staying at the top of your game in SEO. Luckily, there are numerous resources online available to you to keep you up to date with what’s working or not – two highly regarded resources for learning about SEO are Search Engine Land and SMX conference series that provides in-depth coverage of search marketing.
Google serves as a great example when it comes to SEO; yet it’s essential to remember that not every search engine or audience works the same. Therefore, continual testing, analysis and adjustment is necessary in order to remain competitive and generate organic traffic to your website.