Have you heard the term, SEO copywriting? But are unsure what its significance or difference are from regular writing? To put it simply, SEO writing refers to creating content with the goal of ranking well in search engine results pages (SERPs). In this article we’ll discuss what writing SEO content entails as well as some tips for doing it successfully.
When it comes to SEO writing, it’s essential that you are aware of which keywords your target audience is searching for on Google. By knowing this information, it will enable you to craft relevant and engaging content that ranks higher in SERPs – driving organic traffic towards your website or ecommerce store.
Example: if someone searches for “birthday cakes”, your article could cover baking cakes for special events or provide historical context on birthday celebrations. A skilled SEO writer would research which terms people are entering in search engines before weaving those keywords naturally into text.
An integral element of SEO writing is creating content that’s easily read and comprehended by readers. Unfortunately, people may not always have time for long articles; to make yours skimmable it’s crucial that it contains headings, short paragraphs, bullet points, bolded text and images for quickly picking out key information quickly. Also remember to include internal and external links as this will boost page authority while giving readers an all-round understanding of a subject matter.
Always bear in mind that your target audience is always changing, so your SEO content must also evolve to remain current. Do this by monitoring SEO analytics and making adjustments based on which pages receive the highest traffic or convert most effectively.
Notably, the 2021 Edelman Trust Barometer found consumer trust for brands and institutions at an all-time low, making it more important than ever to create trustworthy content that resonates with audiences and helps build reader trust – as seen with Healthline offering “versus” pages to illustrate why their services are superior.